So… there’s this new Instagram out there which has managed to gain a ridiculous amount of followers in just two months. Nearly 50,000, to be exact.
It’s called You Did Not Eat That and the tagline is, “Speaking the truth in this mixed up world of too many macarons and ice cream cones. Because really… #youdidnoteatthat”.
It’s endless photos of super-skinny models, fashion bloggers and general celebrities posing with unhealthy food. Cheeseburgers from fast-food joints, giant macaroons and ice cream cones, doughnuts (there are a lot of doughnuts), iced coffees and cookies and chocolate and bread rolls and pasta.
And every single Instagram pic is accompanied with the hashtag #youdidnoteatthat.
It’s supposed to be a giant middle-finger to the entire world of all-too-perfect people who live fake Instagram lives. The ones who post pictures of unhealthy food, claiming that they can happily eat a cheeseburger and still maintain their size-zero, thigh-gapped body.
The founder of You Did Not Eat That has chosen to remain anonymous. In an interview with The Cut, she revealed that she has worked in media for 10 years. And she explained that she just wants everyone to “get real”:
A month ago, I saw dozens of bloggers swarming a dessert table, taking pictures and spending five minutes merchandizing the sunglasses next to the macarons. Then they walked away and nothing was eaten. It was so contrived! When you see something so often and you know that there’s a group of people who are kind of rolling their eyes about it, it’s just — it’s time to say something. Frankly, I was shocked when I went onto Instagram and the name was available. It’s just gotten so silly and formulaic.
In the interview, she further added that she’s not trying to skinny-bash, or even make any kind of social commentary on people’s shapes and sizes – she’s just trying to get people to see beyond the fake and into reality: