How Nicky Champ maintains her youthful-looking skin (and no, its not Botox).

Image: Supplied.

I’m now at the age where the beauty talk with my girlfriends has shifted from serums and BB creams to ‘What can I do about these pesky wrinkles that are invading my once-youthful face?’

Our ages range from the early to late 30s, and quite often the face we expect to see in the mirror isn’t the same one staring back at us. Kids, years of sleep deprivation, and skipping the SPF will do that to you.

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I always argue that the skin around your eyes, specifically crow’s feet, is what gives your face character. But wouldn’t it be great if we could just tweak that area slightly? You know, with the kind of wizardry that will take 10 years off without going under the knife or injecting any toxins into our faces?

Well, that’s where anti-ageing skincare comes in. It’s a fraction of the price of cosmetic procedures, with zero downtime, no scary side effects and real results.

So that’s exactly why, when the chance to be part of L’Oreal’s Revitalift 14-Day Challenge came up, I jumped at the opportunity. Over the course of the next two weeks, I’ll be measuring, evaluating and scrutinising my face to see if this anti-ageing cream actually works. And I’ll also be reporting back on my results – so stay tuned.

The premise of the challenge is simple. I am to begin using the Revitalift Day Cream instead of my usual moisturiser for the next two weeks.

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The only instruction is to apply it liberally to cleansed skin, paying close attention to the temples and to the eye area, as this is the area that will show the most improvement after the two-week trial. Sounds easy enough, and with a three-month-old baby, it is the kind of skincare routine I can manage right now. (Post continues after gallery.)

To make sure any improvement isn’t a placebo one, I’m measuring my results with L’Oreal’s nifty wrinkle reader. It’s like a ruler, only with a crow’s feet photo scale of one to 10. You match your skin to the picture and track your progress at Day 1, Day 7, and Day 14. Too easy.

But it’s not just me doing the challenge – thousands of women have already put Revitalift to the test. And with some very promising results: 94 per cent of women noticed a visible reduction in their wrinkles, and over 80 per cent noticed a difference against the wrinkle reader.

Related: 4 easy ways to banish under-eye bags.

Further clinical tests have shown that the skin is firmer after just one week of use, and in four weeks, forehead wrinkles are visibly reduced by -26 per cent and crow’s feet by -14 per cent.

Formulated with scientifically advanced ingredients, Pro-Retinol A to stimulate skin cell renewal, and Elasti-flex to help strengthen elastin fibres in the skin, L’Oreal’s Revitalift Day Cream is best suited to those 30+ who want to target crow’s feet and fine lines. If that sounds like you, then join me on the trial and see the results for yourself.

So wish me luck – and I’ll be reporting back before you know it.

How do you maintain youthful looking skin?