Morning Show co-host and former Price is Right lead Larry Emdur has just hit social media to embarrass his son Jye, model, dj and nominee in the 2015 Cleo Bachelor of the Year contest.
Overnight Larry posted a sexy snap of Jye on Instagram with a lengthy and hilarious caption detailing the night Jye was conceived.
Larry Emdur wrote, "About 22 years ago, Sylvie and I went out for a nice dinner, had a nice bottle of wine then went home and made Jye."
"Today Jye made the Cleo Bachelor of the Year list and I believe he owes me that nice bottle of wine back," Emdur continued.
"It's a tough field of great guys, you can vote for your fav' (maybe Jye) at Cleo.com.au. This reminds me of my steamy centerfold in Horse'n'Hound in August of '68," Emdur wrote.
The proud dad finished his story with a lot of hashtags," #prouddad #greathair #cleo #bachelor #ifnotnowwhen #gojye"
Well, Emdur may have just won the award for daggiest dad, but will his embarrassing display of pride get Jye the award for Cleo's Bachelor of the Year?
We'll just have to watch this space.
Do you think Jye deserves to win?
TAP ON THE IMAGE to see Jye Emdur...