
In 2024, the interest in holistic health and natural remedies has exploded. With it has come a sinister side to the movement.
Take controversial figures like Belle Gibson, for example. The disgraced wellness blogger and convicted fraudster who faked her cancer diagnosis.
Watch: 60 Minutes 'The Whole Hoax' with Belle Gibson. Post continues below.
There's also the tragic story of Jessica Ainscough, the Australian blogger and former online editor of Dolly magazine — dubbed the original "wellness warrior" — who passed away at the age of 30 after deciding to cure herself without traditional cancer treatment.
With a massive following, Jess was hugely influential in her beliefs and advocated for 'natural' cancer treatment.
Holding the power to influence and leverage a massive following of people — particularly sick people — the tension and confusion between traditional medicine and holistic wellbeing is one that still continues today.
More recently, Elle Macpherson has revealed she's a breast cancer survivor, a diagnosis she kept secret for seven years, as well as detailing her alternative approach to treatment and the impact it had on her marriage.