Maria Kang is a mother of three and founder of No Excuse Mom.
Last year, she posted a photograph of herself with the caption “What’s your excuse?” and the image went viral across the world’s social media.
More recently, Maria followed up on her first campaign, and posted this photo:
I am the founder of an organisation called the Body Image Movement. And what that’s about is ensuring the world sees a more balanced view of health, women’s bodies and body diversity.
Too often we only see one type of body being celebrated because, heaven forbid, a woman can fall outside of society’s ideals and still be confident, healthy, happy and proud.
So? I decided to post my own version of Maria’s photo online. Here I am in all my glory:
My response photo is not about ‘hating on’ Maria Kang or other super-fit mothers like her; not in the slightest. Maria fights her corner and I’ll fight mine, and at the end of the day, two women can have opposing views of what’s healthy and what’s beautiful and that’s perfectly okay.
But you see, I didn’t like the poster “What’s your excuse”. I didn’t like what it implied. And more importantly I didn’t like how it made a lot of women feel. Someone has to stand up and say, “Hey, there is another side to this, you can have a body that doesn’t conform to the standard benchmark of what is deemed beautiful/sexy/healthy, etc and THAT IS OK… in fact it’s more than ok, it’s freaking FABULOUS!”