The recent noise around Adele’s body is like music from a neighbour’s 80s-themed house party – disruptive, unwelcome and aggressively retro.
This week media outlets flooded our newsfeeds with headlines and articles critiquing the award-winning musician’s body, with tabloid publications and respected news outlets alike all offering up extensive coverage marvelling at “Adele’s impressive weight loss” and declaring that “she looked sensational after shedding a whopping 19 kilograms.”
With every headline, article, tweet and Facebook post that was put out into the world, the messaging around the 31-year-old singer’s body became clearer than a glass of dry gin on a summer’s day.
We are now supposed to see her appearance as a triumph that deserves to be publicly celebrated with more lashings of attention and flowering prose than any of her previous big award show wins or chart-topping album sales were ever afforded.
The narrative around Adele is that months after announcing her divorce from husband and father of her young son Angelo, Simon Konecki, she made a reappearance at musician Drake’s recent birthday party “flaunting her incredible weight loss to celebrity pals,” as more than one publication so succinctly worded it.
Listen to Mamamia’s Entertainment Editor and host of The Spill podcast Laura Brodnik talk about why the headlines around Adele and her body are so confronting.
And while the news coverage around Adele and her body is about as welcome as an overly chatty Uber driver, it’s also not entirely unexpected.
News outlets are businesses that monetise our clicks and views for revenue and so teasing pictures of “Adele’s stunning body transformation” was always a surefire way to catch your attention during a routine Facebook scroll and therefore lure you over to their outlet.