On paper (or in a TikTok algorithm), Tom Holland and Zendaya's relationship looks like the ideal Hollywood love story, ripe for building out their own extensive fandom and monetising future projects through the linking of their famous names.
Zendaya is a Disney Channel child star who made the sometimes-difficult leap to critically acclaimed actress, becoming the youngest winner in history to be awarded the Emmy for Outstanding Lead Actress in a Drama Series and the first woman of colour to win the award twice.
For his part, Tom Holland is a Broadway child star-turned-Marvel leading man with his role as Spider-Man.
This year, in particular, the two actors have very deliberately sidled away from their child-star and superhero pasts with more adult fare – Tom with his role in the new psychological thriller series The Crowded Room and Zendaya with Challengers, a new threesome-featuring rom-com.
From meeting on the set of Spider-Man: Homecoming to the mythology of how they first fell in love (rumour has it that Tom's viral Umbrella performance on Lip Sync Battle was all a ploy to woo Zendaya, and her face in the video looks to confirm this), this relationship has all the makings of a traditional Hollywood love story.
Except it will never go down that path.
It's safe to say that having two of the biggest stars of their generation romantically linked is the stuff of entertainment industry dreams.
Think Kristen Stewart and Robert Pattinson further capitulating the Twilight franchise to fame, Ana de Armas and Ben Affleck strategically pushing people to talk about Deep Water, Zac Efron and Vanessa Hudgens keeping the High School Musical movies pumping way past their relevancy date, Ryan Gosling and Rachel McAdams fuelling the romantic mythology around The Notebook, and the original Spider-Man love story of Emma Stone and Andrew Garfield drawing more eyes to their superhero saga.