You could say the last thing we need as women in 2017 is a show called The Yummy Mummies.
You could say that.
Or you could say that we’ve been teetering on the full blown objectification of pregnancy for a while now and it’s time we went all the way.
It is with that premise that we begin.
We open with three heavily pregnant women jay-walking, which might just be the least problematic thing that will ever happen on this show.
As Lorinska, Rachel and Jane shop for very-designer clothes, the conversation turns to the subject of why pregnant women (ugh, the worst) decide to dress so badly.
"Some young mums just seem to lose it during pregnancy... like normally glamorous people are walking outside of the house looking daggy," explains Rachel, with no sense whatsoever that what she's saying is wildly politically incorrect.
Entertainment Editor Laura Brodnik speaks to Rachel Watts from Yummy Mummies on The Binge about what it was really like to film the show. Post continues below.
"I hate frumpy maternity clothes, there's no need for it... Like people are still seeing them. You're pregnant. You're not dead."
Okay, firstly, dead people don't get dressed in the morning. So there's no such thing as dressing like you're dead. And secondly, allow us to explain the need for frumpy maternity clothes.
Ahem.
Comfort. Happiness. Pleasure. Elastic waistbands. Warmth. Room. We repeat, elastic waistbands. Neither of us are even a little bit pregnant and we would like to wear frumpy maternity clothes please.