beauty

Meet your 2025 You Beauty Award winners.

Youbies, the results are in! The 2025 You Beauty Awards, presented by Myer, have officially wrapped up, and we're positively buzzing with excitement to share this year's winners across all categories.

ICYMI, the You Beauty Awards features a fancy dual-winner format that gives both our expert hosts and you, our passionate beauty community, a voice in crowning the best products of the year.

Each category celebrates two winners:

Host choice: Selected by our You Beauty podcast experts, including hosts Leigh Campbell, Kelly McCarren, Erin Docherty, Em Vernem and Sarah Marie Fahd. These represent the professional picks — the products our beauty gurus can't stop raving about after testing countless formulations.

Winner: The people have spoken! These audience-voted champions earned their crowns through your votes, representing the beauty products that have truly won your hearts (and your hard-earned dollars) this year.

Listen to the winners announced on You Beauty. Post continues below.

From game-changing skincare innovations to makeup must-haves that deliver on their promises, these winning products have proven themselves worthy of a spot in your beauty arsenal.

So, without further ado, let's dive into the products that have been declared the best of the best in 2025!

Watch: Speaking of beauty, here's what happened when Em Vernem tried the viral hug-proof foundation test. Post continues below.


Video via Mamamia/You Beauty.
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The best makeup of 2025.

BEST PRIMER:

HOST CHOICE: elf Cosmetics Power Grip Primer, $24.

WINNER: Bobbi Brown Vitamin Enriched Face Base, $104.

BEST CONCEALER:

HOST CHOICE: Smashbox x Becca Under Eye Brightening Corrector, $54.

WINNER: Rimmel Multi Tasker Wake Me Up Concealer & Foundation, $32.95.

BEST FOUNDATION:

HOST CHOICE: Image Skincare Conceal Flawless Foundation, $89.95.

WINNER: NARS Light Reflecting Foundation, $89.

BEST MASCARA: 

HOST CHOICE: Benefit BADGal Bang Volumising Mascara, $49.

WINNER: Revlon All In Tubing Mascara Brown, $25.95.

BEST LIP PRODUCT:

HOST CHOICE: Revlon Super Lustrous Lipstick, $27.95.

WINNER: Charlotte Tilbury Matte Revolution Pillow Talk Lipstick, $54.

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BEST BROW PRODUCT: 

HOST CHOICE: Benefit Cosmetics Precisely My Brow Eyebrow Pencil, $28.

WINNER: Benefit Cosmetics Precisely My Brow Eyebrow Pencil, $28.

BEST CHEEK PRODUCT: 

HOST CHOICE: Morphe Hot Shot Blush Drops, $23.

WINNER: Rare Beauty Soft Pinch Liquid Blush, $27.

The best body and fragrance products of 2025.

BEST BODY FINISHING PRODUCT:

BEST MOISTURISER: 

BEST BODY SCRUB: 

BEST FRAGRANCE: 

The best skincare of 2025.

BEST CLEANSER:

BEST SERUM:

BEST FACE CREAM: 

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BEST FACE OIL: 

BEST EYE PRODUCT: 

BEST EXFOLIANT:

BEST MASK: 

BEST LIP BALM: 

The best haircare of 2025.

BEST SHAMPOO: 

BEST CONDITIONER:

BEST HAIR TOOL: 

BEST HAIR TREATMENT: 

Did you spot any brands you voted for in the You Beauty Awards? What did they place? Share your thoughts in the comment section below.

Feature image: Mamamia.

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