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It's the story we never could've anticipated: a Willy Wonka-themed event that has all the makings of a Fyre Festival Part Two.
A Wonka-themed experience in the Scottish city of Glasgow, called "Willy's Chocolate Experience" was advertised as an "immersive" experience in a "magical realm", promising patrons a "journey filled with wondrous creations and enchanting surprises at every turn".
The event promised "whimsical performances", and to "create lasting memories and redefine what it means to step into a world of pure imagination".
The parents bought tickets.
The kids were excited.
And everyone had a heck of a surprise when they rocked up to the warehouse hosting the event and watched the flop unfold.
After forking out around $67 a ticket, families were expecting chocolate fountains, candy, projections, live performances, Charlie and the Chocolate Factory-level art installations and more. Instead, there were crying kids, frustrated parents claiming they had been scammed, and police trying to sort out the whole carfuffle.
One visitor told BBC Scotland News that the venue was little more than "an abandoned, empty warehouse"; other attendees compared the setup to a meth lab. An attendee told Sky News that punters had been "sold a dream and delivered a nightmare".
Watch: a look inside the event in Glasgow. Post continues below.