Beer. Its definition is relatively straightforward: an alcoholic beverage made from malted grain, fermented by yeast and flavoured with hops; yet, when this simple four-lettered word is uttered and depending on what circles you travel in, the word beer can conjure up many different images. Beer, that historical beverage is unfortunately to many, a commoditised drink only reserved for the pub, the barbie and the boys.
In my beer world though, it has elegance, it has finesse, it has style. Just like fashion, music and art, beer is constantly evolving and a finely crafted brew can evoke as much of an emotional response as anything else that is appreciated, be it an incredible pair of Chloe heels, a vintage Chanel handbag (neither of which I can afford, mind you!) or the hauntingly beautiful London Grammar album.
Just as an FYI, you should know that this post is sponsored by Lion. But all opinions expressed by the author are 100 per cent authentic and written in their own words.
This may seem unorthodox coming from a female, but I, like the other females who are responsible for approximately 15 per cent of the total beer consumption in Australia, have experienced another, more sophisticated side to beer. Let me tell you though, sometimes it can be tough, and admittedly a little lonely, sitting on our little island with the roars of the other 85 per cent of women who “don’t like beer”. I have even been told, in very loud voices so as to be sure to be heard by anyone in the vicinity and on numerous occasions, that I am incredibly unladylike if I drink beer. A big statement and one I am sure is done for these lady’s benefits just to ensure they are perceived as the epitome of femininity.
So why is beer so unappealing to some women? It’s definitely not the beer itself as I have proven time and time again when I have offered up a range of beer styles, each with its own breadth of flavour and complexity, and never have I not been able to find a beer for a non-beer loving lass. “I didn’t know beer could taste like this”, “I’m excited now that I have found a beer I like”. The rumblings of a beer epiphany are music to my ears.