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There’s a good explanation as to why most of us stay in dead end relationships.
Why we continue to invest time, money and effort into people who have already gobbled a lion’s share of our lives.
Researchers believe it might be because of the “sunk cost effect”.
A “sunk cost” is a term generally applied in business or economics. It’s when a cost that has been incurred cannot be recovered.
Psychologists say the “sunk cost effect” occurs “when a prior investment in one option leads to a continuous investment in that option, despite not being the best decision.”
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