Here's all the evidence that Hailey Bieber sold her business to bail her husband out.

It's been a big year (so far) for Hailey and Justin Bieber, with divorce rumours and reported drama abounding, but now we have some good news.

Hailey Bieber has officially sold her viral beauty brand Rhode to e.l.f. Beauty in a deal worth a cool $1 billion. The sale has surprised some as it comes just three years after Bieber launched the company in 2022.

Rhode is known for its curated range of skincare and makeup essentials, such as blush sticks and the cult-favourite peptide lip treatments. The brand quickly became a social media sensation, racking up over $200 million in net sales in the year leading up to the acquisition.

The brand's success is attributed not only to Hailey Bieber's cultural influence but to her involvement in product creation, innovative product development, and the cultivation of a dedicated and engaged community — boasting millions of loyal followers across social media.

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The deal includes $600 million in cash, $200 million in e.l.f. stock, and a possible $200 million in future payouts.

Hailey will stay on as Chief Creative Officer, steering Rhode's next chapter. Beyond Rhode, Hailey will also serve as a Strategic Advisor to e.l.f. Beauty.

So what was the catalyst for this decision? There is a lot of online discourse that has questioned the timing of the Rhode sale.

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In May, the TMZ documentary TMZ Investigates: What Happened to Justin Bieber? claimed that the singer was on the verge of 'financial collapse'.

The documentary alleged that despite earning between $500 million and $1 billion during his career, Justin ended up in severe financial distress by 2022.

The TMZ investigation alleges that Bieber's spending had spun out of control — he once dropped $300,000 at a single restaurant during Coachella, spent millions on property renovations, and maintained six homes across North America.

Watch a teenage Justin Bieber not know the word 'German'. Post continues after video.

Then there are the claims that Bieber allegedly owes millions to his former manager, Scooter Braun.

The real turning point came after the abrupt cancellation of his Justice World Tour in 2022 due to health concerns. The documentary alleges that Bieber had taken a $40 million advance for the tour, but when he cancelled, he was left owing $24 million to the concert promoter AEG.

Scooter Braun's company stepped in to cover the debt, but this reportedly led to a bitter financial dispute between Bieber and Braun.

An audit at the centre of Justin Bieber's financial troubles, conducted by PwC, reportedly found that Bieber owed $8.8 million, with a significant portion of this debt tied to Braun.

The documentary alleges he was forced to sell his music catalogue for $200 million in 2023 — much earlier than most artists do — just to avoid bankruptcy.

The TMZ documentary came a month after The Hollywood Reporter published a bombshell report on Bieber under the headline 'Justin Bieber's Crisis of Faith?'

The industry publisher made similar claims as the TMZ investigation, claiming that Justin's decision to cancel his Justice World Tour in 2023 had "triggered a series of financial consequences that are still plaguing the artist today."

The article also explored the breakdown of Bieber's relationship with Braun, reporting that the unraveling of their partnership was causing delays and complications for Bieber's label, Def Jam Records, which is eager for new music from him.

Scooter Braun and Justin Bieber were longtime friends. Image: Getty.

They spoke to an alleged "ex-team member" of Bieber's who made claims about the pop star's changing mental state.

"Seeing him disintegrate like this… it's watching the embodiment of someone not living their purpose. He's lost. There's no one protecting him because there's no one there willing to say no to him. You say no, you get blown out."

THR and TMZ both made claims about Bieber's deep involvement with a controversial church, which some in his circle have described as 'cult-like'.

Despite some setbacks, the THR article noted that Bieber was working on a new album, seeking creative inspiration abroad.

Bieber's team has denied many claims made by The Hollywood Reporter. In response to allegations that Bieber owed millions after cancelling his Justice World Tour, his team labelled the stories as "clickbait stupidity" and "unnecessary stories and inaccurate assumptions" based on unnamed and "clearly ill-informed" sources.

They stated, "Any source that is trying to sell you a story about alleged financial distress… either doesn't understand the entertainment industry or, more likely, is trying to paint an unflattering portrait of Justin, which bears no resemblance to reality."

Curiously, there's been no official statement released by Bieber's team in response to TMZ's claims.

Aside from any alleged financial woes, Bieber has had ongoing struggles with his mental health in recent years, which is a central theme of the documentary. He's been candid about periods of depression and he has at times exhibited erratic behaviour online, likely compounded by the pressures of fame from a young age.

Bieber's overall health has also suffered in recent years, including his diagnosis with Ramsay Hunt syndrome, which forced him to cancel his world tour and largely withdraw from public life.

But his rumoured financial woes have heightened speculation that Hailey may have sold her company to save the married couple from financial ruin.

This is, of course, just speculation. But a $1 billion sale would certainly help with any rumoured money troubles the pop star could be dealing with right now. It couldn't hurt, right?

Either way, it's a hugely exciting time for Hailey, who has just proven all her haters wrong in one swift billion-dollar deal.

Feature image: Instagram/@haileybieber.