Have you ever found yourself thinking that people’s first names remarkably tend to match their faces, only to stop to remind yourself that of course they do, because you know them?
You dismiss your observation because the association between a face and a name is completely arbitrary – Caitlins don’t ‘look’ like Caitlins, it’s just that Caitlins are Caitlins.
Well, it turns out there actually is a weird link between faces and names, and it’s easily the most exciting thing I’ve learnt this year.
A recent study published in the Journal of Personality and Social Psychology presented an eerie finding: people can guess a stranger’s name with surprising accuracy, and it’s likely to do with the social and cultural stereotypes ingrained within a name.
An Elizabeth for example is often responsible, mature and conscientious, whereas an Evie is more creative and ‘out there.’
The study found a correlation between people’s names and their appearance, and it’s believed this occurs because a) names are culturally-bound, so a ‘Heather’ is likely to be Caucasian, for example, and b) each name comes with stereotypical expectations, and people unconsciously adopt these characteristics over time.
Psychologist Yonat Zwebner, the lead author of the study, said “Each name has associated characteristics, behaviours, and a look, and as such, it has a meaning and a shared schema within a society.”