Take a scroll through Lex Delarosa's social media pages and you'll find her doing one of four things: cooking from scratch, decorating her immaculate home, spending time with her children, or sharing a 'day in the life'. Occasionally she'll throw a fashion or make-up post into the mix.
In every video, Delarosa wears a full face of make-up. Her hair sits perfectly (unless up in '50s-style rollers), her outfits expertly styled, ranging from chic ensembles to tulle princess dresses.
Delarosa moves slowly and ethereally like a fairy godmother. She wears an unmoving smile, and her eyes often appear to be closed. Watching her videos can leave you feeling simultaneously disturbed and envious.
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The 29-year-old is a stay-at-home mum who appears to relish in home duties and home-schooling her two children, despite them being just one and three years old.
With the rise in popularity of what's become known online as 'trad wives' (a movement where women proudly submit to their husbands), Delarosa's popularity has also grown. She now has hundreds of thousands of followers.