While you’re out on a Saturday night and taking photos for Instagram to share with your nearest and dearest, consider this: there are people in the world who get paid thousands to post a photo just like you did. And it’s not you.
Don’t shoot the messenger.
Meet Huda Kattan, a woman who has just been named the wealthiest influencer on Instagram by Hopper HQ, an Instagram scheduling site that estimates she has the ability to earn $18,000 everytime she posts to her 20 million-odd followers.
Kattan is a beauty mogul and Instagram star, with a namesake cosmetics company called Huda Beauty and, according to the New York Times no less, is the “Kim Kardashian West of the beauty influencer economy”.