Is Rhode coming to Australia? A thorough investigation of the rumours.

ICYMI, Hailey Bieber's Rhode Skin is a hot commodity on the beauty market. 

Walk into nearly any Sephora store in the US and you can find the shelves stripped bare of her viral Glazing Milk, Peptide Lip Treatment and 'Tan Lines' blush. 

Naturally, Australian consumers have been wondering when we'll be able to get our hot little hands on these cult products down under, and the rumour mill has begun to churn. 

You see, Bieber cut a billion-dollar deal with e.l.f. Cosmetics back in May, who bought the brand. 

e.l.f have extensive distribution networks for their acquired brands, which include Naturium (launched by social media personality Susan Yara… which came to Sephora Australia this month), Alicia Keyes brand Keys Soulcare in Sephora US and, of course, Rhode, in Sephora US. 

Anyone who is anyone in the beauty world has simply been counting down the minutes until Rhode launches in Sephora Australia. 

Speaking to 9Honey, Sephora said the jury was still out on Rhode Skin's local launch.

"While Rhode isn't available at Sephora Australia or New Zealand just yet, they aim to be available in additional countries in the future," they told the outlet.

But then something curious started happening on the internet. 

The rumour mill begins. 

Australia has a different beauty landscape than the US, and we can't forget the juggernaut that is homegrown beauty retailer MECCA. 

On October 21, beauty TikToker @livingluxwithmeredith took to her followers to say a "very, very big brand" was coming to MECCA in early 2026. 

She gave no details, but then said she "forgot her lip peptide" and proceeded to eat a glazed donut. 

Consider beauty lovers sat. They took this to mean that Rhode Skin, famed for "glazed donut skin and her peptide balm was coming to MECCA. 

@livingluxwithmeredith Who is it?!?! Get excited, 2026 should be amazing!! @MECCA are coming through with some exciting brands! #beautytok #makeuptok #mecca #beautea #beautynews ♬ original sound - Living Lux With Meredith

Then Aussie beauty expert Claire Bridgett said it was 'practically confirmed' that Rhode is coming to MECCA. 

Now, it's important to note that other than these online rumours, there's really not much to go off. 

However, Mamamia did speak directly to Mecca, and they had this to tell us: "While we've got nothing to announce just yet, the pipeline of new brands coming to MECCA is nothing short of amazing, and we can't wait to share more soon."

Let's just say our eyes will remain… peeled.

@claire_bridgett So apparently rhode is launching in Australia in MECCA!! here's what I'd grab if the rumours are true 🇦🇺 what will you get 👀? Products: all @rhode skin  Glazing milk Pocket blush 'freckle' Glazing fluid Peptide lip shape 'bend' Peptide lip tint 'salty tan" #rhode #australia #meccabeauty #newmakeup #ausbeauty ♬ original sound - dj auxlord

So, neither Sephora nor MECCA, nor Rhode nor e.l.f have let the cat out of the bag on this one — and at this stage everything is rumour. 

But there's no denying that the girlies online are salivating at the thought of Rhode coming here next year. 

@itsannieeed Pls this better be true 😭 . . . . #mecca #rhode #australia #haileybieber ♬ original sound - ✭𝙣𝙞𝙣𝙖✭

Can I buy Rhode in Australia?

Currently Rhode is not available in Australia for purchase, as it is available only direct to consumer or on Sephora in the United States. 

The brand is also about to be available in the UK in Sephora from November 10. 

It's possible that the brand will launch in Australia in the coming years, but there is no confirmation of when or where, although rumours abound online that it will be MECCA in early 2026. These cannot be confirmed.

The best Rhode dupes to try in Australia.

Can't get your hands on it here? Why not try these products which give a similar look and feel for now?

Best Rhode blush dupes.

Merit Beauty Flush Balm, $48, Merit Beauty

This creamy, dewy blush melts seamlessly into the skin for that barely-there flush Rhode's minimalist look embodies. The balmy texture keeps skin looking fresh and radiant all day.

NARS The Multiple, $65, MECCA

A multitasking icon that adds instant warmth and glow wherever you swipe it — cheeks, lips, or eyes. It's creamy, blendable, and delivers that healthy, lit-from-within finish.

MECCA MAX Off Duty Blush Stick, $18, MECCA

Affordable, blendable, and beautifully glowy, this stick blush is a true dupe. It glides on easily and gives you that soft, natural flush in seconds — no makeup-artist skills required.

Best Rhode lip peptide treatment dupes.

OXX Lip Tint Peptide Treatment, $6, Kmart

A budget-friendly gem that gives you that Rhode-level shine without the international shipping fee. Packed with peptides and a juicy tint, it leaves your lips soft, glossy, and hydrated — all for the price of your morning coffee.

Summer Fridays Lip Butter Balm, $41, MECCA

This one's a cult favourite for a reason. The texture is buttery and plush, the shine is unreal, and the formula is rich with nourishing ingredients that make lips look instantly fuller. It's the perfect luxe alternative to Rhode's Peptide Lip Treatment.

MCoBeauty Peptide Lip Treatment, $18, Woolworths

If you want hydration, peptides, and a hint of sweetness, this Australian dupe hits the mark. The silky formula smooths and plumps lips, and the vanilla scent makes it feel like a little treat every time you apply it.

Best Rhode glazing milk dupes.

tbh Skincare Rebound Skin Milk Activated Cica Toner, $29.95, tbh Skincare

This skin milk gives that same glazed-skin effect Rhode fans swear by. It soothes, strengthens, and leaves your skin with a hydrated, luminous finish — like a glass of water for your face.

Violette_FR Boum-Boum Milk, $110, MECCA

Think of this as your all-in-one glow booster. It tones, hydrates, and preps your skin in one milky step, leaving you with that dewy, plumped-up radiance Rhode is known for.

Paula's Choice Nourishing Milky Toner, $39, Paula's Choice

A gentle, fragrance-free option that's perfect for sensitive skin. It delivers lightweight hydration with a comforting, milky texture — a great dupe if you're chasing that soft, glazed finish without irritation.

Featured image: Getty.