If you live in Melbourne it probably hasn’t escaped your attention that Japanese megastore Uniqlo has opened in Emporium.
If you live in Sydney (and keep up with fashion news) it probably hasn’t escaped your attention that Uniqlo is opening in the Mid City Centre later this year.
If you live outside these cities or haven’t wandered into the Melbourne store yet, you’re probably wondering what is so special about Uniqlo anyway?
Uniqlo (pronounced ‘YOU-nee-klo’) opened it’s first store in Hiroshima in 1983 and now has more than 1,300 stores across the world. It’s called Japan’s answer to Gap because the clothes are simple, cheap and come in myriad colours. Read on for eight reasons why we’re excited about Uniqlo opening in Australia.
1. Every cut in every colour you could ever ask for.
You know when you watch a movie or tv show and suddenly need a Tiffany Blue or forest green jumper in your life? Well, you’ll be able to find it at Uniqlo. Right now, you’ll find some styles of jumpers and polo shirts stocked in 80 colours. EIGHTY COLOURS!
2. The quality.
With Zara and H&M (finally!) providing us Aussies with the latest trend-based fashion at cheap prices, Uniqlo’s main point of difference is the quality. They deliver the prices of H&M with the quality of a high-cost retailer.
3. The price.
Think skinny jeans for $60, merino jumpers for $30 and puffa down jackets for $90.
4. Petite sizes.
I know, this isn’t going to thrill everyone BUT if you are on the petite side and have trouble finding clothes in your size, Uniqlo DOES cater for you.
5. The denim.
Uniqlo’s premium jean is made in Japan of selvedge denim (it’s the denim with the red edge that you see when jeans are cuffed at the ankle). Uniqlo sources its selvedge from Kaihara, a 100-year-old mill in Hiroshima that makes denim for over a high-end labels like Citizens of Humanity and 7 for All Mankind. Because of Uniqlo’s buying power, think orders in the millions, they can offer the same high quality denim but at $60 instead of $250.
