For many mothers, the opportunity to connect with other mums online feels like a lifeline.
Virtual "mothers" groups, often found on Facebook, bring together parents who live close by ("North Shore Mums"), have kids of a similar age ("September 2022 Mums"), work in similar professions ("Nurse Mums"), share interests or listen to the same podcasts. Daily posts in these groups span everything from requests for pram recommendations and toilet training suggestions to recipe ideas and tips on unblocking runny little noses. Like an in-person mothers' group, they're generally perceived as safe spaces: places where mothers can go to seek non-judgmental advice or reassurance.
The rise of in popularity of Facebook groups connecting mothers is so rapid it's even been studied. In a 2022 report, researchers found that participation by mothers in Facebook support groups "allowed women to engage and share at a level much deeper than what they would in 'real life'."
Watch: Mothers in the Mamamia office reveal what they get up to after they've put the kids to bed. Post continues after video.
That probably goes some way to explain why these groups are becoming more than just a place where mums can ask whether it's time to size up in nappies. Increasingly, they're also a sounding board for some of the most serious issues relationships face in the early years of child-rearing.