This week, an innocent photo of Jools Oliver with her youngest son, River Rocket, in a front-facing baby carrier sent the internet into a spin.
The picture, posted by her husband – celebrity chef Jamie Oliver – split fans, as some attacked the family over their choice of carrier.
Even the famous mums of suburbia know that unsolicited parenting advice begins the second you become pregnant.
“You should start doing pilates, I found it really helpful for labour,” well-wishing people might say.
“I got the best pram – it’s super light. You have to get it!” (It’s only $1000).