Why "multi-masking" is the practical beauty trend worth following.

Image: supplied.

We’ve had no shortage of viral beauty trends. Recently we’ve seen people using dangerous things to plump their lips, “baking” their faces and clown contouring, but the latest one making the rounds on social media may just be the most practical idea yet.

Say hello to multi-masking.

The idea is simple – instead of doing just one mask, you do several, with the idea that you can choose masks that are designed to target a specific area.

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I’m kicking myself for not having thought of this first. While I’m always interested to watch these trends from afar, multi-masking is one bandwagon I’ll be jumping on IMMEDIATELY.

And this is for three genius reasons.

1. It’s a time saver

I barely find enough time to do anything outside of the regular remove makeup-and-cleanse routine, so the idea that I can essentially give my face a series of spa-worthy treatments and facials in one go? A winner.

All you need is about 15 to 20 minutes. (I decided my lunch break was the right time for this and seriously scared our Deputy Editor-in-Chief Kate Spies when I turned round with a multi-coloured face!) (Post continues after gallery.)

It’s also great if you’re like me and have a backlog of products you’ve bought but never get round to using – here you can kill multiple birds with one stone.

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2. It’s essentially a tailored facial.

Like most people, no two areas of my face are the same. I suffer from a dehydrated T-zone, large pores on my cheeks, acne on my chin and blackheads around my mouth.

Because you’re doing several masks at once, you can choose a product that specifically treats your problem and apply it to the relevant area.

I decided to use four different products in my multi-masking session.

1. Montagne Jeunesse Very Berry Ultra Moisturising and Cleansing Mask ($3.99) - to give my dry forehead some much needed hydration.
2. Montagne Jeunesse Anti Stress Mud Pac ($3.99) - to really get into my pores for a deep cleanse.
3. Daiso Charcoal Cleansing Cream ($2.70) - to clean my pores to avoid a buildup of blackheads.
4. Antipodes Worship Superfruit Antioxidant Serum ($54.50) - to give a shot of much needed love to my often forgotten-about neck.

At the end of it my skin felt soft and clean. One night a week, you can tick all your skincare boxes and feel content that you're doing good things for your skin.

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If you want to be really thorough about giving your skin the things it needs, consider seeing a dermatologist who can diagnose your skin concerns and recommend some products or ingredients that will be most effective.

One thing to be cautious about is making sure you patch test any product you've never used before, before applying to your face.

The more unknown products you're using, the greater the risk of a reaction, and if you've had five products on your face at once, it can be harder to identify which one is the problem.

3. It looks hilarious.

The final reason why I love the idea of multi-masking? It just looks so hilarious. And you can take selfies that look like this.

As to whether you post them on social media to join in the #multimasking movemenet - that's up to you. Or you can just do as I did and use them to laugh at yourself/spam friends.

Looking for some new masks to try? Check out some of The Glow team's favourites.

Do you multi mask? Would you try it?