
When Bec Judd and Nadia Bartel graced the covers of glossy magazines in the 2000s, they became the 'It girls' of Australian media.
As partners to AFL stars Chris Judd and Jimmy Bartel, they were two of Australia's most well-known WAGs (Wives and Girlfriends), with their public identities closely tied to the athletes they loved.
The term 'WAG' itself, popularised by British tabloids, conjured images of glamour, luxury, and front-row seats at games. Even Victoria Beckham, a Spice Girl and one of the biggest pop stars of her era, was often reduced to a single label: the WAG of David Beckham.
"I feel a lot of young girls idolise this reality of dating a professional athlete, because when you look back to the Beckham era, it was designer handbags, and all these hot, glorified women," Paris Tier, partner of AFL's Conor Stone, told Mamamia.
But this glossy image of WAGs had a darker undercurrent, with words like 'greedy', 'vacuous', and 'lazy' being thrown around.
"There is a negative connotation around the stereotype of what a WAG is," Chloe Pink, partner of AFL player Toby Pink, told Mamamia.
"Money and greed are the two things people think of when they think of a WAG, and they're not good things," Paris added.
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