Images: Thinkstock.
By Renee Bittoun, University of Sydney
As rates of smoking fall in Australia, electronic cigarette manufacturers are moving in. Liberty Flights last week released an (awful) online ad to “create awareness” of electronic or e-cigarettes in the Australian marketplace.
Meanwhile, competitor Gamucci has opened the world’s first e-smoking lounge at Heathrow Airport.
E-cigarettes aren’t available for sale in Australia but can easily be purchased online. So, what are they? And what does the evidence say about the harms and benefits of using them?
The basics
E-cigarettes are battery-operated units that vapourise fluids into such fine particles that they can be inhaled deep into the lungs.
There are many different types of e-cigarettes. Those that contain nicotine in cartridges or refill fluids (sometimes referred to as e-juice) are often marketed as “nicotine delivery devices”.
Others are marketed as electronic cigarettes even when they contain no nicotine. Instead, moistening agents such as propylene glycol or vegetable glycerin are inhaled, along with flavourings such as sugar and alcohol.
E-cigarette devices produce no real smoke and are sold as devices that can be used anywhere because there’s no risk of second-hand or passive smoking. It’s unclear, however, whether “vaping” has second-hand effects, particularly if the fluids contain nicotine.