Virgin Australia’s decision to honour Australian war veterans on its flights by giving them priority boarding has been met with both praise and criticism.
The move is similar to what takes place in the United States. Along with priority boarding, veterans will be publicly acknowledged during in-flight announcements.
“We acknowledge the important contribution veterans have made to keeping our country safe and the role they play in our community,” Virgin Australia chief executive officer John Borghetti told Brisbane’s Sunday Mail.
The airline’s announcement came after the Federal Government revealed a suite of new measures for veterans, including a discount card for returned service men and women, a lapel pin to recognise their “unique contribution” and a program to help them find suitable work.
“Once the veterans have their cards and lapel pins, they will simply need to present them during the boarding process to be given priority boarding and be recognised on board,” Borghetti said.
While Virgin’s plan is clearly meant to show respect and acknowledge the crucial contributions of military veterans, others have criticised the decision.
Who is for Virgin’s decision to give war veterans special treatment on flights?
Prime Minister Scott Morrison and Defence Industry Minister Steve Ciobo praised Virgin’s proposal, with Ciobo calling on Qantas to follow suit.
He described Virgin as a “trailblazer” and urged other businesses to take the initiative on board.