Urban Outfitters just reached a whole new low.

You know what’s never a good idea? Selling a product that glamourises the Holocaust.

You’d think that would just be common sense, but no – not for US clothing retailer Urban Outfitters, anyway.

Related: It’s the last message young girls need to hear. So why is it printed on a t shirt?

The brand’s latest offence has been selling a tapestry which has been described by the Anti-Defamation League (ADL) as “eerily reminiscent” of the uniforms gay male prisoners were forced to wear in Nazi concentration camps.

The grey and white striped rugs feature a pink triangle and, while they are not sold online, they are available in-store for $69.

Related: Urban Outfitters sells university shooting-themed sweater.

The ADL released a statement that was published in the The Washington Post:

Whether intentional or not, this gray and white striped pattern and pink triangle combination is deeply offensive and should not be mainstreamed into popular culture. We urge Urban Outfitters to immediately remove the product eerily reminiscent of clothing forced upon the victims of the Holocaust from their stores and online.

It’s not the first time the brand has released offensive products.

In 2012 it sold a T-shirt featuring the Star of David, which resembled the patch Jewish people were forced to wear during the Holocaust.

Related: This T-shirt isn’t the problem. You’re the problem.

And just last year it sold a blood-stained t-shirt which appeared to reference the Kent State shootings of 1970, in which four students were murdered, as well as a t-shirt urging women to “eat less”.

Come on, Urban Outfitters. Surely you’re better than this.

 What’s the most offensive item of clothing you’ve come across?