If you're a parent or someone who likes skincare, chances are you've witnessed the explosion of tween beauty. It's everywhere you look. In the stores, on social media and (probably) right inside your bathroom, thanks to your very own skincare-obsessed tweens.
Aged-13 and younger, tweens are the youngest generation after Gen Z. And in recent times, it seems they have acquired a taste for high-end beauty — particularly in the skincare realm. Brands like Drunk Elephant, Summer Fridays and Glow Recipe have exploded in popularity, filling birthday wishlists and pocket money-fuelled beauty baskets around the world.
The craze is so big, it was labelled as an "epidemic", with TikTok showing crowds of tweens 'taking over' some of the world's biggest beauty retailers like Sephora and Mecca.
Watch: Here are 7 ways to improve your skin while sleeping! Post continues below.
Because in 2024, tween skincare is thriving. And we're seeing more and more skincare brands than ever starting to release products for 'tween' skin.
But does a pre-teen skin even need a routine?
Below, we asked Dr Yalda Jamali from Epios Cosmetic Clinics absolutely everything we need to know — including which products she recommends and what should be avoided at all costs...
When should your kids start using skincare?
According to Dr Jamali, from six months old, babies can start to use sunscreen. "This is the only skincare product I would say is an absolute must for children."