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So, I’ve heard you ask the question: what exactly is tubing mascara? To be fair, you did say it in your sleep. It was a bit creepy that I was there to hear it, but now you get to wake up and have all the answers. Lucky you! (Also, nice wallpaper.) Now I don’t want to oversell this, so I’ll show some restraint, but basically tubing mascara is the future. If you’re a lover of long wear, smudge-proof, volume-seeking lashes, that is.
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If that’s all you need to know, then feel free to scroll down and start looking at the pretty stuff. But if you’re into technical biz, here’s your explanation.
How do they work?
Rather than using traditional waxes and oils in the formulation, tubing mascaras make use of a special polymer (stay with me, stay with me) which, as it dries, wraps itself around the entire surface of the eyelash. You can really build volume and length with tubing mascaras because they tend to apply as a wet formula, and as they dry they shrink-wrap themselves around the lash.