It feels like everyone is on holiday right now.
And it turns out... they are.
After more than two years of sticking around home, Australians have resumed our favourite pastime.
While travelling with kids can be a bit more work logistically, my Instagram feed makes it very clear that the enthusiastic return to travel is by no means reserved for 20-somethings on TikTok. Every shape and size of family seems to be hitting the road, sea or sky to make up for lost time.
Family-friendly favourite, Holiday Inn is celebrating its 70 year anniversary with a massive survey, asking parents (and their kids) across Australia what they want from a holiday hotel stay.
They found that 3 out of 4 parents say that they are happiest on holiday when their kids are happy. Either because we are beautiful, selfless martyrs or we actually know the happiness of the kids is directly correlated with me FINALLY being able to read my new Sally Hepworth book cover to cover without too many interruptions.
Meanwhile, almost 75 per cent of kids say that the best thing about going on holiday is the special foods like pizza, pancakes, and ice cream. And look, I see where you’re coming from kids.
Regardless of your holiday objective, more than 78 per cent of Australian parents say that the most significant factor that impacts their choice of destination (or ability to take a holiday at all) is the cost of their hotel accommodation, cost of travel, and meal inclusions.
Having school-aged kids means we’re limited in the dates we can travel, so it’s harder to chase the best affordable option than it was in kid free days. With seven decades of experience and 14 million guests every year, Holiday Inn has pretty much nailed the formula for a happy holiday. They know how to keep the harshest critics (read: kids) happy, so hotels are designed with families in mind (literally – hello new open lobby, restaurants, fancy bars...).