What a headline! What a hook! Aren't you curious? Fascinated? A little bit... weirded out? I sure am. And I'm the one who tried it.
But, look. Everyone is doing it, so AS IF we weren't going to talk about it!
The viral makeup trend is absolutely *everywhere* on TikTok - with the hashtag #lubeprimer racking up over 7.9 million videos.
That’s a lot of lube on a lot of faces.
Watch: Oh, what's this? Little ol' me putting the lube hack to the test? Go on then. Check out my thoughts below!
Okay cool. WHY THOUGH?
Good question, Jessica.
According to all these #lubeprimer videos, it's the latest way to get that dewy, glowing, your-skin-but-better look. Yes, really!
The hack basically involves people replacing their usual (read: professional) primers with a bottle of lubricant - specifically Durex Play 2-in-1.
Listen: More of a podcast person? Hear what we thought about the #lubeprimer trend on this episode of You Beauty. Post continues below.