entertainment

The world is losing its mind over this Beyonce video. With good reason.

If you’re enthralled, frightened, confused or excited about the video for Beyonce’s new single Formation, you’re not alone.

If you haven’t watched it yet, you’re not alone either – the video was only dropped a few hours ago, without any notice, in the lead-up to her performance at the SuperBowl tomorrow.

It takes at least three viewings to work out what you’re seeing, and at least three more to put together something approaching an intelligent opinion.

This isn’t your average, scantily-clad-women-shaking-their-booties video clip (although if you’re looking for scantily clad women shaking their booties, you’re also in luck).

This is the kind of art – and yeah, we’re calling it art – that deserves to be broken down a little.

Which is why we’ve separated it out into categories.

Watch the video here:

Notable quotes:

“I got hot sauce in my bag.”

“When he f*** me good, I take his ass to Red Lobster.”

“I twirl on them haters.”

“I might just be a black Bill Gates in the making.”

Notable booty-shakings:

In the old-fashioned hallway. In the pool with no water in it. In the empty car park. God, there’s a lot of booty-shaking going on.

Notable cameos: 

Bey and Jay’s daughter, Blue Ivy, stars in the clip, and she’s just as sassy – okay, fine, sassier – than her mum.

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Notable ideas: 

The video makes some very clear allusions to the recent #BlackLivesMatter: most notably, the scene where a black child breakdances for a line of police in front of graffiti reading “Stop shooting us.”

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The sinking police car on a flooded street has been interpreted by many critics as commentary on Hurricane Katrina, and the lack of support black communities in New Orleans were given in its aftermath.

It’s pretty obvious that the song celebrates Beyonce’s blackness: her pride, and her anger at the inequalities that continue to plague black Americans. As someone who hasn’t been particularly outspoken on political issues in the past, Formation is a big change – and an important one.

After all, as Bey herself says: “You know you that bitch when you cause all this conversation.”

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