The week in pictures.

I can’t quite get my head around why advertisers continue to use Photoshop and think the public won’t notice. Seriously how could we not notice the work done on the first picture in today’s gallery?

Also in the images that grabbed our attention this week – what is it that makes a tough man – or woman? It is the ability to swim though ice and mud? To run through fire? Because that’s what 6000 people were doing in England this week for the toughest man competition.

If shows of strength aren’t your thing – flick though the gallery for pictures of Gwyneth Paltrow in a crotch-split dress on the cover of Harper’s Bazaar, those Kardashian sisters… what have they done now? And many, many more

You ready?

British regulators banned this Loreal anti-ageing moisturiser ad featuring actress Rachel Weisz after it received complaints which said the image was misleading. (Click through for a more natural shot of Weisz)

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These before and after shots of Candice Swanepoel were published on New York Magazine's The Cut.

They're not a direct before and after but they give you an idea of the extent to which even Victoria's Secret supermodels are photoshopped.

Singer Rihanna reportedly commissioned an artist to create this portrait of Marilyn Monroe using 65,000 Swarovski crystals.

The March cover of Vanity Fair featuring Rooney Mara, Mia Wasikowska, Jennifer Lawrence, Jessica Chastain, Elizabeth Olsen, Adepero Oduye, Shailene Woodley, Paula Patton, Felicity Jones, Lily Collins, and Brit Marling.

Pharmaceutical giant Pfizer recalled around 1 million birth control packs that weren't packaged correctly and might not contain enough active ingredients.

Kate Moss and Lara Stone pose for Love magazine

Earlier this week we wrote a post on a new trend call Sqoobs (squashed boobs). Christina Henricks shows us what it's all about on this cover of Cosmopolitan.

M.A.C announced it would collaborate with Gossip singer Beth Ditto for a new range of cosmetics.

At least 74 people were killed after a soccer match in Cairo following an upset victory by the home team over Egypt's top club.

How tough are you? Competitors in England were out to prove just how tough they were in the biannnual Tough Guy Challenge endurance race.

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More than 6000 competitors took part in the challenge which sees people dart through fire, crawl through mud and swim in freezing water.

This is a picture of the Kardashian sisters for their new demin collection. Is it photoshopped? Have a look at the next picture and then decide.

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Novak Djokovic wins the Men's Final of the Australian Open after he defeated Rafael Nadal

Victoria Azarenka won the Women's Final of the Australian Open after she defeated Maria Sharapova

Australia's richest person Gina Rinehart, whose wealth almost doubled in one day to just shy of $20 billion earlier this month, made a move to increase her stake in media company Fairfax to 14%. Ms Rinehart is the daughter of late mining magnate Lang Hancock.

What happens when a city is evacuated? This. These are images of pets abandoned after the Japanese tsunami and subsequent Fukushima nuclear power plant disaster.

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Is Cameron Diaz pregnant? No, but misleading news headlines leading to this image had many of us believing she was. It's a promo for her new movie What To Expect When You're Expecting.

Kim Kardashian's sisters Kendall and Kylie Jenner pose for the cover of Teen Vogue

Theatre producer Diana Bliss - wife of Alan Bond - passed away at her home in WA. Police are investigating the death, but there were no suspicious circumstances. It was reported Ms Bliss had battled depression and mental illness in the months before her death.

Cosmopolitan magazine founder Helen Gurley Brown donated $30 million to America’s Columbia and Stanford University to create a centre for media innovation. The 89-year-old said the money would help young people follow their passions.

A new look US Harper's Bazaar with Gwenyth Paltrow on the cover.

The first US Super Bowl ads have made their way onto the Internet. This is David Beckham for H&M.

Here's Mathew Broderick (or is it Bueller?) for Honda.

Not a week goes by on the internet without a new take on traditional Disney Princess. This time, hipster princesses.

If Barbie aged like regular people...

Debbie and Lawrence Waller are suing their IVF doctor for ‘wrongful birth’ after their son Keeden was born with a hereditary condition, which means he cannot walk, talk or go to the bathroom. They're asking for $10 million and say it should have been the specialist'sresponsibility to check whether Larwence’s genetic condition could be passed on.

Angelina Jolie and Brat Pitt at the Screen Actors Guild Awards

George Clooney and Stacey Keibler at the Screen Actors Guild Awards

Meryl Streep at the Screen Actors Guild Awards

Rose Byrne at the Screen Actors Guild Awards

Rachel Taylor at the AACTA Awards

Cate Blanchett on the red carpet for the AACTA Awards.

Miranda Kerr at the AACTA Awards

Tags: celebrity , gallery , must-see-pics

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