Morning show hosts in America could barely hold themselves together when they discovered a hair styling tool bore a strong resemblance to a certain part of male genitalia.
The segment began innocently enough, the host introduced the product and the panel of ladies leaned forward, ready for their grooming miracle.
The hair styling product, Hot Buns – no, we’re not at the joke yet – was pulled from its small box and placed on the table.
And then everyone lost it.
“It’s a pretty good size,” the host says, her face growing red as she appears unable to look at the product she’s demonstrating.
“And then,” she says, between stifled laughter, “it just wraps up in your hair.”
The host continues to make desperate eye contact with the others at the panel before she dives to the side, snorting as she does so.