MAMAMIA LAUNCHES NEW HEALTH AND BEAUTY WEBSITE
More than 50% of Australian women feel like the beauty and health industries don’t speak to them. But from today?
That’s all going to change.
The Mamamia Network, Australia’s leading women’s digital brand, has launched a new kind of health and beauty website today:
Editor of The Glow, Alyx Gorman said that, “Australian women are more interested in our health than ever before and let’s face it – we all like to look nice. But the way women talk endlessly about these topics with their girlfriends, isn’t reflected in the media they consume”.
“So The Glow is giving health and beauty media a much needed make-over. We’re taking all the best things about online writing – the two way conversations, the personal tone, the humour and the speed – and applying them to the health and beauty space.”
“While ‘aspiration’ was the buzzword of the 90s and noughties, The Glow will be all about authenticity and honesty. Health and beauty are fun, vibrant and intimate topics which women are craving more online opportunities to read and talk about.”
The Glow is the result of extensive market research by the Mamamia Network which showed that 94% of current readers wanted more health and wellbeing content, 86% wanted more beauty reviews and that exercise was the number one thing that made women feel good about themselves.
The Glow will be the third website in the Mamamia Network’s portfolio with Mamamia.com.au and iVillage.com.au already reaching between 2 and 4 million women every month.
Editor-in-Chief of the Mamamia Network, Jamila Rizvi said “We already have a huge base of readers who are highly engaged with each and every piece of content Mamamia and iVillage produces”.
