Vanity is nothing new. Nor is wanting to look your best. Nobody would question brushing your hair or streaking it or putting on lipstick or a nice frock in a bid to look attractive. It’s just you but more polished, right? Well what about a bit of sneaky photoshopping INSIDE your camera? What about removing your under-eye circles and ‘brightening’ your skin tone? Oh, and it can put on make-up that you’re not actually wearing.
Some say bring it. Others, like MM’s staff writer Nicky Champ aren’t so sure:
“Ever deleted an unflattering photo of yourself? Or begged a friend to delete one off their camera? Yep, me too. We may be more vain than ever before with most of our lives playing out online in a variety of photo opportunities, from profile pictures to key milestones like graduations, birthdays, weddings, and holidays on social media sites. So it’s hardly surprising that technology has caught up in the form of a camera that now has inbuilt editing software.
The Panasonic Lumix FX77 has a retouch function that can whiten teeth, brighten complexions, remove dark circles and make the face appear smaller and eyes larger. A make-up mode also allows the user to add foundation, lipstick, blush and eye-shadow.
According to Reuters.com, a female spokesperson for the brand said:
“According to data we’ve acquired, around 50 percent of our digital camera clients are not satisfied with the way their faces look in a photograph. So we came up with the idea so our clients can fix parts they don’t like about their faces after they’ve taken the picture.”
She also said: “It’s very popular among people who use pictures in their blogs, or those taking just one commemorative photo that they need to be flawless.”