
Over two decades ago, Bobbi Brown launched her Vitamin-Enriched Face Base and an iconic product was born. This changed the cosmetics industry as it was the first of its kind — a moisturiser meets primer.
It achieved cult status and, unlike most brands and popular products, they have not messed with the formula, keeping it the same all these years. It's one of those products that goes viral every few years or so but has become increasingly more expensive. So, despite its lush hydrating abilities, it's just not within reach for everyone.
The good news? Revlon's new Illuminance Moisturise + Prime Balm Primer, $18, is a brilliant alternative — dare I say, it's a pretty darn good dupe. And I am about to tell you why.
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Both of these primers are skincare-forward and super hydrating. The Bobbi Brown is well known for giving a smooth hydrated base for makeup which is why it's so popular despite its north of $100 price tag.
Revlon is now doing the same for under 20 bucks. I should say that no, this isn't an ad. I am just a skincare junkie that really loves discovering new things. And when they are this good, I have to share.