"I stay active for me, and only me." Tess Holliday has a defiant message for her body shamers.

If you didn’t know who Tess Holliday was before, the events of the past few weeks have probably changed that.

This is largely thanks to Aussie fitness sensation Ashy Bines, who wrote a Facebook post arguing the ‘plus-size’ model wasn’t a healthy body role model, nor deserving of applause.

“I just think it’s sad that women who are obviously eating a lot more than what they need and not moving their bodies to be fit, strong and healthy are getting praise,” Bines wrote in a post that received thousands of shares and comments.

It’s nothing Holliday hasn’t heard before. The 30-year-old is all too familiar with “concern trolls” who criticise her physique under the guise of concern for her health — despite, in most cases, not having the medical qualifications to back these health claims.

Now, Holliday has shared a clear, defiant message for anyone tempted to suggest she’s not looking after herself.

Post workout stretches w/ my amazing trainer @mackfit ?? I stay active for me, & only me. It’s not about proving anything or trying to lose weight, it’s about what makes ME happy! Our society is so engrained to think that all bodies (especially bigger ones) shouldn’t be respected & appreciated, it’s heartbreaking. We ALL deserve to be treated with dignity regardless of our size, gender, race, sexual orientation, abilities, etc., & should demand that of those around us. When people criticize or belittle us it says more about them than us, remember that, Don’t let anyone dull your shine or underestimate what you are capable of ?? #FUCKyourbeautystandards #mackfit #25weekspregnant #honormycurves #hogwarts

A photo posted by ?Size Model | Mom | Brat? (@tessholliday) on Mar 1, 2016 at 1:42pm PST

On Instragram last week, the model — who’s currently pregnant with her second child — posted a gym selfie and explained what drives her to work out.

“I stay active for me, and only me. It’s not about proving anything or trying to lose weight, it’s about what makes ME happy!” she wrote.

Holliday also reflected on the “heartbreaking” issue of how bodies that don’t fit that elusive, narrow beauty standard are unfairly judged and devalued by society.

“We ALL deserve to be treated with dignity regardless of our size, gender, race, sexual orientation, abilities, etc. and should demand that of those around us,” she stated.

Watch: Meghan Kelly discusses the impact of low self-esteem. (Post continues after video.)

“When people criticise or belittle us it says more about them than us, remember that. Don’t let anyone dull your shine or underestimate what you are capable of.”

In a subsequent post, Holliday then indirectly responded to Bines’ claims that her lifestyle was impacting the health of her unborn child.

Bines, who is also a mum, had revisited her opinions on Holliday’s body in a video on her Facebook page.

“Now that you are pregnant also, the risk of birth complications and providing your baby with the nutrients that it needs to have the best start in life, I just don’t think you’re doing a very good job and you’re putting this out to your 1.1 million followers,” she said. (Post continues after gallery.)

Sharing a video of herself mid-workout, Holliday proved she was indeed taking her prenatal health and fitness into account, thank you very much.

“Side leg swing dynamic stretching is a new part of my pregnancy workouts. Thanks to @mackfit for customising my workouts for my growing tummy,” she wrote.

So there you go. Seriously, people, can we stop harassing Tess Holliday — and, in fact, any woman — about her body now?

Have you ever had someone make a judgement comment about your body?