This mother of a teenager was prepared for all the questions about sex, alcohol and drugs. But this one caught her off guard
Well done, online gambling industry, you’ve done it.
Last night my 15-year-old son asked me if he could open a Bet 365 account to put money on the results of the footy games he loves to watch. He needed me to do it for him because technically, it’s illegal to have one if you’re under 18. Just like it’s technically illegal to drink if you’re under 18. Or have sex until you’re 16.
But lots of his friends have accounts and it’s catching on among teens.
Because as we all know, teens have never been prepared to wait to do anything they really want to do. So it is now with sports gambling and I am incandescent with rage.
I am furious that the evil, insidious marketing and advertising campaign by the betting industry to brainwash us into believing that gambling is an intrinsic part of sport has succeeded. I am furious that despite claims they would only market to adults, the tentacles of gambling advertising have aggressively reached out into every form of media including prime time and daytime broadcasts of games and websites where fans of all ages go.
I am furious that kids now believe there is no point watching their favourite teams play unless they have money riding on the result. I am furious that kids are now being fooled into believing gambling is a fun, easy way to make money. Why would you get a part-time job after school that pays the award wage of $7.70 an hour when you can earn the same amount sitting on the couch watching sport?
There are kids at my son’s school who have managed to create accounts with gambling enablers such as Bet 365 and, like the first taste of a drug, they’ve found the experience extremely enjoyable. "Try it!" they're urging their friends. "It's such easy cash!"