
It's easy to be cynical about the release of Taylor Swift: The Official Release Party of a Showgirl.
The film, which was released in cinemas for just one weekend to celebrate the release of her new album The Life of a Showgirl, when laid bare, is not the type of project that should have been up on the big screen.
The 89-minute film plays the Taylor Swift-directed music video for 'The Fate of Ophelia' not once but twice during that runtime, and the rest of the cinematic experience is mostly made up of the lyric videos for the 12 tracks on the new album. A project any other artist would have just popped up on their YouTube channel and called it a day.
Yet Swift is not any other artist.
Over her decades-long career, she has forged a fan base willing to travel the world for her, cry for her, fight for her, and even go into debt for her just for the chance to see her live.
So, while a cinematic release for only the most die-hard of fans might seem excessive, when those fans range in the dedicated thousands, the rationale behind the release makes complete sense. A treat for Swift fans who would have been looking for a space to gather and celebrate her new songs.
The film is peppered with behind-the-scenes snippets that chronicle the making of 'The Fate of Ophelia' music video, and while these scenes offer up no scandal, intrigue, or real Easter eggs for fans to uncover, they are among the most entertaining moments in the film.
I gladly would have watched a whole movie dedicated to this process, to see how Swift explains her vision on set, how the dancers move to songs they cannot hear (the new music was under such lock and key that not even the people involved in the video were allowed to hear it). Or, see how Swift's team, including famed choreographer Mandy Moore, mould and reshape her ideas as they bring them to life.