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#TaylorSwiftIsOverParty is the hashtag that triggers a generation of Swifties.
This one moment, when Taylor Swift was spectacularly and thoroughly cancelled, ruined so much for her legion of fans.
While it may have brought us the majesty that is Reputation, Taylor Swift's sixth studio album, fans have a theory that Swift was gearing up to release an entirely different album when she spiralled out of popularity in July 2016 over the 'Famous' phone call saga with Kanye West.
Taylor went underground, and the two-years-between-records rule that she'd observed since she released her debut album went out the window.
She released nothing in 2016.
Instead she spent the year in angst, writing a comeback album for the ages, which was Reputation, released in 2017.
But, all signs point to the fact that she did in fact have another album all ready to go when the world came crashing down around her.
Here's what we know about the alleged missing 'Karma' album, and why Taylor Swift fans think she might announce it before she announces Reputation (Taylor's Version).
Why fans think Swift has a secret 'missing album'.
Taylor Swift had a strict album release schedule until Reputation.
From her first self-titled record Taylor Swift to her fifth 1989, the singer had been on a strict release schedule of writing and producing a new album within two years. Just look at her track record:
Taylor Swift: October 24, 2006