Welcome to 2016 where the story of the day is whether pop sensation Taylor Swift has received breast implants.
The headlines are here and so are the side-by-side photo comparisons.
Taylor has been snapped walking around in a tightly-fit shirt and people are going bananas.
The hungry beast that is the celebrity news cycle no longer surprises me but what does is that women are writing these stories knowing full well what a good bra can do.
As somebody with a small chest, I know that I can magically make myself go from a B-cup to busty with a $20 push-up.