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Last month, a story about a cruise went viral.
Unlike the usual high-clicking ship yarn, it wasn't about an outbreak of gastro, or COVID, or even a wreck-worthy catastrophe in international waters.
It was a story about a 'spicy cruise' — an adults-only extravaganza during which 6,600 swingers converged on a seven-day jaunt aboard Royal Caribbean's Symphony of the Seas for some clothing-optional fun.
Watch: If you don't know what that gastro-business was all about, don't worry—I got you covered. Post continues below.
TikTok creators and adult website entrepreneurs Bella and Jase documented their experience on the ship, explaining that the opportunity to be themselves for an entire week at sea was a gift.
"The open relationship community is super stigmatised in society," said Bella in one video. "So being at a place for seven days where we feel completely accepted and safe is so comforting and exciting for us."
Swinging — the practice of an otherwise committed couple engaging in sex with other people — appears to be on the rise in Australia. Experts say it may be due to the growing acceptance of concepts like polyamory and ethical non-monogamy in more mainstream culture.
Whatever the cause for the uptick in swinging, demand for lifestyle-specific travel has also exploded. According to Google trends, searches for 'swingers cruise' increased over 400 per cent last year, and industry insiders say bespoke 'spicy holidays' have never been more in demand.