Australians are taking to social media to document the empty shelves in supermarkets where local milk brands used to sit.
The bare shelves are testament to the Australian community’s determination to get behind Australian milk farmers fighting to keep their businesses alive.
The rush to buy locally produced dairy comes after The Project‘s co-host Waleed Aly this week begged Australians to eat more cheese and support local dairy farmers.
If you want to know which brands of milk will support local farmers, we have compiled a list here.
In his call to arms, Aly explained that farmers are facing bankruptcy after milk prices were radically slashed last year.
The cuts mean farmers were being paid just 37 cents for a litre that costs them 38 cents to make.
The posts of empty shelves have been mounting under the hashtags: #milkeddry. #dairyfarmers. #milkcrisis and #milk.