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Let me start with the truth: I love a good trend. There's something thrilling about seeing what's fresh and fun each season — honestly, who doesn't want to shake things up every now and then?
But if I bought into every trend that popped up on my social feed, my wardrobe (and my bank account) would be in chaos.
Once upon a time, high-end fashion brands dictated trends, and then many of us waited for them to trickle down to the high street. But thanks to social media, the game has completely changed. Influencers, celebrities, content creators and everyday fashion lovers are shaping the narrative — but the outcome is that trends are moving faster than ever, and it's hard to keep up.
When it comes to trends, I like to think I've developed a pretty solid radar as a personal stylist for what will actually last.
Watch: Wardrobe essentials denim jacket. Post continues after video.
I'm not the type to rush out and be the first to wear something, only to realise it's a fleeting moment. (Remember those $1,800 fisherman sandals by The Row that lots of people ran out to get, and then months later there were near identical dupes for $200 everywhere? That's how fast trends move!)