On my way home from work this week I sat at the lights in my car and watched a little girl of about three in a pink tutu hold her mother’s hand as they waited to cross the street. The little girl was bouncing and jiggling and I could see her lips moving. Her mother was looking intently. At her phone. She was scrolling and then she did a one hand text yet the little girl’s lips kept moving, her hands kept pointing. The mother didn’t look her daughter’s way once.
The little girl in the pink tutu was in that space reserved for humans next to anyone who is busy on their phone: she was physically there, but in Apple Land. It’s a kind of purgatory for people who have done nothing wrong. A strange land where you can talk but no one hears you; where you touch but no-one feels you; where you stand tall but no-one can see you.
You only go to Apple Land for a minute, or a ‘Just a sec’, or ‘C’mon, I just need to send one work text’, or ‘I just need to check this’ (Apple Land is full of ‘just’ trees). But all those just-a-minutes add up, and I’m starting to think that each time you get sent to this very new land you fade away a little bit more until, perhaps, you can never fully come back together.
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