
Word on the (TikTok) streets is there's a new beauty trend slinking around. And chances are you might've already seen it doing the rounds in the fashion world.
It's called the 'stealth wealth' trend — and we're going to need to talk about it.
Inspired by the hit HBO series Succession, the trend was quite brilliantly summed up by The Atlantic like this:
'Stealth wealth' or 'quiet luxury' are "terms describe a particular mode of dressing said to be favored not by the rich, but by the genuinely, generationally wealthy — forget trust funds, think family foundations."
We're just going to leave this here:
@amyodellwriter What is stealth wealth? What is quiet luxury? Tom’s reaction to Greg’s date’s bag in Succession’s season 4 premiere explains it. #succession #successionhbo #tv #tvshow #fashion #fashiontok #fashiontiktok #tiktokfashion #stealthwealth #stealth #luxury #luxuryhandbag #luxuryfashion #burberry #handbag #handbagtiktok #handbags #cousingreg ♬ Witch Familiar (Classical) [Classic](143628) - dice
And while much has been written about the trend in reference to the way we dress, it seems the trend has now crept from our wardrobes and into our beauty cabinets.
Because apparently nothing screams 'rich girl' quite like clear, flawless skin.
Watch: Speaking of beauty trends, here's Leigh Campbell talking about the 'diamond lips' viral hack on You Beauty. Post continues below.