Ten years ago the mention of a “sober holiday” would’ve made me more than a little cynical. I would’ve rolled my eyes and imagined something boring and virtuous. Like one of those retreats where you’re not allowed to talk for 5 days and you only eat broth.
Holidays have long been associated with alcohol – a vino on every plane, the standard few Aperols overlooking Santorini. But with alcohol consumption in Australia now reaching its lowest point since the early 1960s, we're seeing attitudes around alcohol change, taboos lift and more options become available to support a "sober-ish" lifestyle.
And the tourism industry are taking notes. According to the experts at Wotif, the growing low-alcohol movement is influencing the way we travel, with more of us looking for holiday experiences that aren’t centred around drinking.
In Expedia Group’s Unpack '24 report, using insights from 20,000 travellers, Wotif identified “dry-tripping” as a rising trend for holidaymakers: think travel and leisure experiences that can be enjoyed without a drink in hand.
In fact, almost 40 per cent of the Australians surveyed said they’re interested in staying at a hotel that offers easily accessible alcohol-free options like mocktails or non-alcoholic beer.
Minibars without the booze? Yep, it’s a thing.
And I have to say, for a sleep deprived new mum there’s some appeal there. With a seven-month-old baby and significantly less “me-time” than I’m used to, my vacation fantasies revolve more around 8 hours of uninterrupted sleep than all-nighters (popping bottles has a whole new meaning with an infant).