Once upon a time there was a radio station on Tanna Island, Vanuatu. It was without broadcasters, music, programs or funds. The only inhabitants of the station were old equipment and a lot of dust.
So it stayed until one sunny morning in May when an Australian Volunteer arrived and, equipped with a fantastic station manager and enthusiastic broadcasters, helped transform the station. CRST FM was reborn… and no longer a pumpkin!
When Shania Twain, Celine Dion*, local string bands and Sean Kingston share the airwaves, you are obviously not listening to your average radio station. Welcome to CRST (Crest) FM 104 – the Community Radio Society of Tafea. We pride ourselves on broadcasting quality content and an eyebrow-raising variety of music across the southern province of Vanuatu Islands.
Working as Radio Broadcaster Trainer for the station, I taught the importance of community radio. Announcers are encouraged to see their listeners as just a single person, and to speak to him or her as they would a friend. This attitude leads to a more intimate development of programs and communication with the listener.
One of the first shows I introduced was a young adult talkback program, ‘Young pipol toktok’ .It is said that 50 per cent of Vanuatu’s population are under 25 years old, so the opinions of local youth are beginning to play a very important role politically. It soon became a program with educational and sometimes eye-opening content.
Early in my project, the program’s hosts devised an interesting topic – whether or not women should wear trousers. In the outer islands of Vanuatu, it is still frowned upon for women to wear pants; however, the fashion for young women these days is to dress in a more masculine style.
The SMS responses to the topic were endless. Numerous women were supportive of the concept, demanding they should have the freedom to wear whatever they wanted. Unfortunately, quite a few young men, and many older, more conservative listeners, were of the opinion that women wearing pants had no self-respect.