beauty

4 skin trends that are about to blow up, according to a dermal clinician.

If there's one thing we love here at Mamamia, it's a no-BS approach to beauty. Because there's an awful lot of fluff out there. (See: 'morning shed' routines, BB Glow treatment and jawline slings).

There's nothing we love more than cutting through the noise and telling people what's actually worth their time and money — and what's not.

And that's where popular Melbourne-based dermal clinician Jayde Taylor comes in. Because if you don't already follow her on Instagram or TikTok, you're doing yourself a serious disservice.

She tells it like it is and has nearly 50k followers for good reason. Known for calling out all the unnecessary crap and confusion in the beauty industry, her mission is clear: cut through the noise and drop science-backed truth bombs so we know what actually works.

And goodness, is it helpful.

Watch: Speaking of beauty, here is Mamamia lifestyle contributor Juna Xu trialling the viral lip liner hack. Post continues below.


Video via: Mamamia/You Beauty.

And you know what she recently shared? All the things we're really going to see in skincare this year — including one skincare trend she's predicting to be HUGE in 2025 and exactly why she doesn't rate it.

"Honestly, the world of skincare is a cycle," she wrote on Instagram. "Sometimes it's vicious and full of crap. Other times it's utterly epic."

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Yes, it's as pervy as it sounds.

Here, Jayde breaks down the honest truth about what's in store for the year ahead.

1. Vegan collagen.

The trend we'll be seeing everywhere? Vegan collagen — specifically, topical vegan collagen skincare products.

Have you seen them getting around? Giving you a little wink and telling you they're going to answer all your skin woes?

Well, according to Jayde, it's one of the top skincare trends to avoid in 2025.

In a recent Instagram video, she started off: "I'm here to predict some of the bulls**t we're going to see in 2025."

If you do a quick Google, you'll find tons of vegan collagen skincare products out there — which basically contain plant-based ingredients. Touted for building, hydrating, and protecting your skin's collagen (the stuff that keeps your skin plump and juicy), these kinds of products usually promise lots of great things when it comes to addressing things like dark spots, acne scars and skin elasticity.

But what does vegan collagen actually do when it comes to skincare? And is it actually effective?

"I don't know how many times I get asked this, and I don't know how many times I have to keep saying it, but a collagen molecule sits on the surface of your skin. It will not go any deeper."

Meaning? It's not going to penetrate into your skin like you think it is. "It's Dalton is too fat. It is huge," Jayde added.

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For those who aren't scientists (all of us), 'Dalton' is a system used to measure the size of ingredients — and it's pretty important when it comes to working out their efficacy. Because if ingredients are too big to penetrate the skin, it's essentially… ineffective.

According to science, to effectively penetrate the skin's barrier, skincare ingredients need to have a molecular size below 500 Daltons.

"Vegan collagen is 300,000 Dalton. It needs to be under 500 in order to reach the skin," explained Jayde.

If you're thinking of using a different type of collagen, said Jayde, like hydrolysed collagen (just Google it and you'll find lots of these on the market), it's not really any better.

"That's 3,000 to 6,000. It's no better. You cannot shrink a collagen molecule to fit down a 500 Dalton. It is impossible."

Meaning? You're essentially throwing away your hard-earned money.

It's worth noting that many products will list their KPa (what the Dalton level is), so you can check it out before adding a product to your cart.

"The main thing you need to understand is that you should not have your money taken for a ride. Vegan collagen is no different to bovine collagen. Don't fall for the BS."

When it comes to ingestible vegan collagen powders (the stuff you mix in water or smoothies), the jury is still out on the effectiveness of these too.

As our friend Jayde told someone in the comments, "Look if you love them, do it. But the evidence isn't conclusive."

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2. Exosomes.

Another thing we're going to be seeing a lot of in 2025? Exosomes in skincare products.

What are exosomes? Good question.

In an Instagram video, Jayde explained: "They are basically these little vesicles — think of them like a ball — and inside the ball we've got growth factors, amino acids, peptides."

Used topically on the skin, exosomes are supposed to act like a delivery system and send these nutrients, fats, and protein to your cells, stimulating cell growth and skin repair. As a result, it promises to target age-related concerns such as inflammation, fine lines, wrinkles and dryness, as well as promoting the production of collagen and elastin.

The catch? It depends what type of exosomes you're dealing with — because according to Jayde, all exosomes aren't created equal.

"They can be made from plants or they can also come from mesanchymal cells," explained Jayde. "You know how I feel about plants. I just don't know how they equate to going on my skin." (See: above).


3. Salmon skincare.

The salmon spern skincare era is here. And look, with the buzz around the celebrity salmon facial, we kind of saw this coming.

"The other thing I think we'll start to see on offer is salmon juice in products — we're going to see salmon DNA. We're already starting to see it coming out of Korea in our skincare," shared Jayde.

But before grabbing any old product with the word 'salmon' slapped on the front, there are a few things you need to keep in mind.

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"It needs to be a specific salmon first and foremost," said Jayde. "Second of all, it must be a specific size. The other thing is, it can't be paired with things that's going to make it not able to get into my skin."

"This is basically a clinical thing. Don't get me wrong, I would kill to go to South Korea and run around Olive Young like a kid let loose in a lolly shop. But I want the best of the best — I want the freaking Nobu of salmon juice on my face."

4. Peptides.

Used topically to increase skin elasticity and boost plumpness, peptides have been having a serious moment — and apparently the buzz around isn't going anywhere in 2025. In fact, it's only going to ramp up, with more and more brands releasing 'peptide' formulations.

However, according to Jayde, as exciting as it is to see new product launches in this category — not all will live up to their claims.

"I think we're going to see is a whole bunch of peptides with a whole bunch of whacky names and they're just going to make all these whacky claims. I want to see your testing!" said Jayde.

"They're basically using ingredients that we already have out there, they're pairing them with other peptides — maybe they're creating new ones — but the worst part is they're going come along and they're going to go, 'I'm going to invent a peptide right now.'

So, watch this space! And as Jayde said, take note of the brands doing research and studies on more than like, one person.

Watch the full clip below:

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Want to read more advice from skin expert Jayde Taylor? Follow her on Instagram or TikTok or check out one of our articles below:







What are your thoughts on 2025's skincare trends? Share with us in the comment section below.

Feature image: Instagram/@drivenbybeauty, TikTok/@shukrisdiary

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