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If there's one thing we love here at Mamamia, it's a no-BS approach to beauty. Because there's an awful lot of fluff out there. (See: 'morning shed' routines, BB Glow treatment and jawline slings).
There's nothing we love more than cutting through the noise and telling people what's actually worth their time and money — and what's not.
And that's where popular Melbourne-based dermal clinician Jayde Taylor comes in. Because if you don't already follow her on Instagram or TikTok, you're doing yourself a serious disservice.
She tells it like it is and has nearly 50k followers for good reason. Known for calling out all the unnecessary crap and confusion in the beauty industry, her mission is clear: cut through the noise and drop science-backed truth bombs so we know what actually works.
And goodness, is it helpful.
Watch: Speaking of beauty, here is Mamamia lifestyle contributor Juna Xu trialling the viral lip liner hack. Post continues below.
And you know what she recently shared? All the things we're really going to see in skincare this year — including one skincare trend she's predicting to be HUGE in 2025 and exactly why she doesn't rate it.
"Honestly, the world of skincare is a cycle," she wrote on Instagram. "Sometimes it's vicious and full of crap. Other times it's utterly epic."