If it feels like there's a new cosmetic surgery treatment that's trending every other day, that's because there is. From 'Barbie tox' to liquid nose jobs, jawline slimming and threads, social media has given rise to a whole load of cosmetic procedures like never before.
The latest treatment that's trending on TikTok? The 'skin pinch' procedure.
Popularised as a quick, minimally invasive way to target wrinkles and crepey skin under the eyes, it's touted as the go-to procedure to make you look fresher and more awake, without the downtime involved with a traditional eyelid lift (also known as a blepharoplasty).
So is it really as good as everyone says it is? And what's actually involved in the procedure?
Watch: Four mascara myths that'll change the way you put it on. Post continues below.
Before we get into it, let's make it clear that there's absolutely nothing wrong with under-eye wrinkles. It's something almost everyone has to deal with at some point in their lives and should never be seen as something that needs to be 'fixed'. Eye wrinkles are normal.
It's also crucial to keep in mind that we're talking about a real surgical procedure — and any decision to undergo cosmetic work should not be taken lightly. After all, your eyes are very important and not exactly something you want to mess with willy-nilly.
However, if the wrinkles and sagging under your eyes is something that bothers you and you're looking for some expert-backed information about the procedure (instead of blindly trusting everything you see on social media), we've got you covered.