There’s a new annoying shopping trend and we’re all probably guilty of it.
It’s called ‘showrooming’ and it’s happening in stores across Australia every single day.
‘Showrooming’ is the act of trying something on in-store and then buying it online at a cheaper price.
Yep, we’ve probably all done it at least once or twice.
According to finder.com.au, almost one in three Aussies (31 per cent) – equivalent to 5.9 million – have been showrooming.
And a further 14 per cent, wish they had thought of the idea.
Angus Kidman, editor-in-chief at finder.com.au, says savvy shoppers are happy to go the extra mile to get the best price.
“Just 10 or 15 years ago Aussies were much more limited with where they could shop from. Unless you wanted to negotiate or walk from store to store to compare costs, prices were pretty final and the pool of retailers was more or less confined to our shores,” he says.
“Today you can be in a store, trying on a jacket and in the very same spot, you can Google it on your phone for a better price.”
Kidman says if you walk into any store, you’re bound to see people taking pictures of items with their smartphones or scanning barcodes, just to make sure they find the exact same item online.
“In this retail climate businesses might want to consider price-match guarantees or putting in competitive deals to keep consumers spending in their store.”